The Asheville ABC Board was looking to develop a new prototype store that could be implemented throughout the city of Asheville.  A sales goal of the store was to attract a specific demographic, women in their late 20’s to 30’s.  Using this as design criteria, the prototype was created on an 8’ grid. This allows for facade adjustments to be made depending on solar orientation, site placement and views from the street.

The materials selected were modern and minimal, and challenged the windowless, dark feeling of traditional ABC Stores.  Clerestory glazing and large storefronts allow natural light to flood the sales floor. A black glazed brick sets a modern backdrop for the interior; the visibility is playfully distorted through the glass bottles.

Partner, Lindsey Rhoden, worked closely in developing the design of the Asheville ABC Store while employed at Clark Nexsen (previously PBC+L).

Services Rendered

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COMMERCIAL DESIGN
SCHEMATIC DESIGN
DESIGN DEVELOPMENT

Recognition

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2008 AIA Asheville Merit Award